E Commerce Business At The Golfing Industry, While Being...

As an intern the following assignment was proposed as a means of establishing an E-Commerce business in the golfing industry, while being cost effective for the client. Project Assignment: Harrison Kirby, the owner of a small golf shop, has asked to have a report provided on moving his golf shop to an e-commerce interface that is user friendly, easy to manage, will provide online sales with payment options, tee-time scheduling with group play, inventory selection of 150 items with in-store pick-up or delivery (Rainer, R. K., Prince, B., Cegielski, C. G., 2014). Finding the right tools available on the web to meet Mr. Kirby’s needs proved to be quite a challenge; however, the following profiles are the companies that will best suit Mr.†¦show more content†¦The Developer option also integrates a security feature that will keep customer and business information in a secure manner. WordPress and GoDaddy.com offer small businesses the ability to optimize their Search Engine Optimization (SEO), as well as social media integration through FaceBook, Twitter, Google+, and YouTube (WordPress. GoDaddy.com, 2016). ï  ¶ Customer Relationship Management The tool best suited to meet Mr. Kirby’s needs is Zendesk. This CRM database has many features that will integrate with the web host agent as well as offers data security for customer information. The cost of maintenance range from $5 monthly when billed on an annual basis, for minimum service features, while the Enterprise service is $99 monthly when billed on an annual basis. The option best suited for the golf shop is the Professional, which is $59 a month, or $49 monthly when billed on an annual basis. The Professional offers multilingual content, customer surveys, in addition to the services offered in the Essential and Team tier plans available for small business’ (Zendesk, Customer Relationship Management, 2016). ï  ¶ Logistics The best available option the will work with the web host and sales applications would be FedEx (FedEx, Small Business Center, 2016). After looking through the small business options FedEx offers its clients, the tools available will allow for ease of shipment, multiple choicesShow MoreRelatedDarden Mba Resumes16768 Words   |  68 Pagesvirginia.edu EDUCATION Darden Graduate School of Business Administration University of Virginia Candidate for Master of Business Administration, May 2011 ï‚ · Awarded Batten Innovation Scholarship (merit-based full tuition scholarship); ï‚ · GMAT: 730; AWA: 5.5 ï‚ · Member of Finance Club, Energy Club and Darden Capital Management Club Charlottesville, VA Nanyang Technological University Singapore Bachelor of Engineering (Computer Engineering) and Minor in Business, June 2006 ï‚ · Awarded full scholarship (amongRead MoreSuccessful Start-Ups Key Success Factors37688 Words   |  151 Pages7 7 7 2 METHOD 9 9 10 10 11 12 13 13 17 2.1 My Research and Approach 2.2 Critics of the my approach 2.3 Collection of the Data 2.4 Can my result be used? 2.5 Reliability and Validity of the sources 2.6 Theoretical Framework 2.6.1 The business Platform 2.6.2 Keywords 3 TWO SUCCESSFUL START-UPS – CASES STUDY 21 21 21 23 25 26 31 33 33 34 35 36 36 38 39 41 42 46 48 49 50 3.1 Case 1 – Kreatel AB 3.1.1 Company Presentation 3.1.2 Idea Formulation Clarification 3.1.3 DevelopmentRead MoreKellogg Case Book36421 Words   |  146 Pages... 166 Appendix E: Typical Fit Interview Questions ............................................................................ 168 2004 Kellogg Consulting Club Case Book 1 I. Introduction Overview Welcome to the 2004 Kellogg Consulting Club Case Book, otherwise known as â€Å"Get Off Of My Case, Version 2.0.† This book is intended to be a resource for members of the Kellogg School of Management Class of 2005 as they look for summer internships in the consulting industry (as well as for generalRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesManagement Course: MBA−10 General Management California College for Health Sciences MBA Program McGraw-Hill/Irwin abc McGraw−Hill Primis ISBN: 0−390−58539−4 Text: Effective Behavior in Organizations, Seventh Edition Cohen Harvard Business Review Finance Articles The Power of Management Capital Feigenbaum−Feigenbaum International Management, Sixth Edition Hodgetts−Luthans−Doh Contemporary Management, Fourth Edition Jones−George Driving Shareholder Value Morin−Jarrell LeadershipRead MoreDesigning a Customer Driven Statergy23698 Words   |  95 Pageschapter, you should be able to 1. define the four major steps in designing a customer-driven market strategy: market segmentation, market targeting, differentiation, and positioning 2. list and discuss the major bases for segmenting consumer and business markets 3. explain how companies identify attractive market segments and choose a market targeting strategy 4. discuss how companies position their products for maximum competitive advantage in the marketplace 183 184 Part 3 Designing a